Article Title
R. Edward Freeman, Kirsten E. Martin, and Bishan L. Parmar, The Power of And: Responsible Business Without Trade-Offs
Keywords
business
Abstract
This book tells a story about business which runs counter to the simple notions that the purpose of business is simply to make as much money as possible. While it is not a business-ethics book per se, it is a book which certainly makes an argument that socially responsible businesses often do well, and it provides a wide range of practical contemporary examples of businesses who do just that.
This book promotes the idea that businesses can frequently find win-win choices which both make profit and achieve other worthwhile ends at the same time. The authors argue that a focus on shareholder-profit-maximization above all else is an outdated view which is rarely held today (despite what is frequently taught in the classroom). This book is useful for professionals (it is a quick read), MBA students, and undergrads as well. It is non-technical and focused on how we think about business beyond mere profit.
Recommended Citation
Gustafson, A. B. (2022). R. Edward Freeman, Kirsten E. Martin, and Bishan L. Parmar, The Power of And: Responsible Business Without Trade-Offs. Mountain Plains Journal of Business and Technology, 23(1). Retrieved from https://openspaces.unk.edu/mpjbt/vol23/iss1/4
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