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Undergraduate Research Journal

Keywords

Social media, Advertising, Age groups, Target marketing

Abstract

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social media platform’s target audience that the content was being published on. To conduct this study, 140 posts from seven different businesses were examined on three different platforms. By examining multiple factors, the hypothesis was found to be inaccurate.

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