Title of Submission
Effectuation and Co-creation in Social Enterprises: Examining the Relationship in the Context of Uncertainty
Start Date
14-10-2022 2:30 PM
End Date
14-10-2022 3:45 PM
Location
Discovery Hall 206
Submission Type
Abstract
Track
Entrepreneurship
Abstract
This study attempts to adjudicate the correlation between effectuation and co-creation in the context of social enterprises in India. The environments in which social entrepreneurs operate are highly uncertain, given the lack of institutional support in their operations. Although scholars have attempted to define approaches and strategies for scaling social enterprises, we propose in this study the relevance of effectuation logic and its subsequent effect on co-creation in building social enterprises, whereas it is observed that other linear factors like government support and slack resources are moderated by non-linear variable like uncertainty. To achieve this, we consider government support and slack resources as environmental and firm-level factors affecting the performance of social enterprises. We hypothesize that government support and slack resources positively correlate with effectuation logic under the influence of uncertainty. Empirical data were collected from 181 social enterprises throughout India and the results are analyzed towards the objectives of our hypotheses.
Effectuation and Co-creation in Social Enterprises: Examining the Relationship in the Context of Uncertainty
Discovery Hall 206
This study attempts to adjudicate the correlation between effectuation and co-creation in the context of social enterprises in India. The environments in which social entrepreneurs operate are highly uncertain, given the lack of institutional support in their operations. Although scholars have attempted to define approaches and strategies for scaling social enterprises, we propose in this study the relevance of effectuation logic and its subsequent effect on co-creation in building social enterprises, whereas it is observed that other linear factors like government support and slack resources are moderated by non-linear variable like uncertainty. To achieve this, we consider government support and slack resources as environmental and firm-level factors affecting the performance of social enterprises. We hypothesize that government support and slack resources positively correlate with effectuation logic under the influence of uncertainty. Empirical data were collected from 181 social enterprises throughout India and the results are analyzed towards the objectives of our hypotheses.
