Start Date
14-10-2022 9:15 AM
End Date
14-10-2022 10:30 AM
Location
Discovery Hall 206
Submission Type
Competitive Paper
Track
Marketing
Abstract
The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research topic in the last 5 years. The paper evaluates how the digital environment has a long-term impact on the growth and capability development of the concerned sector.
Included in
A Review of the Literature on the Effects of Social Media on Buying Fashion Apparel Intention and Decision
Discovery Hall 206
The fashion apparel industry has radically changed over the period with the impact of technology and the complex integration of business procedures in the contemporary business environment. The initiation of the internet and digital disruption have resulted in extreme changes in fashion clothing that have impacted consumer buying decisions. The review paper aims to evaluate the effect of social media on the buying decisions of Thai consumers in the fashion apparel industry with an assessment of all social media factors impacting the buying decision. The information was gathered from fifty secondary sources, like articles and journals, written about the research topic in the last 5 years. The paper evaluates how the digital environment has a long-term impact on the growth and capability development of the concerned sector.
