Business students, recruiting, DECA chapter, college attendance, universities and colleges


The College Choice Model and the Theory of Planned Behavior are used to examine recruitment of students to university business programs. These concepts are applied in the context of a Collegiate DECA chapter on campus, which is presented as a method of facilitating progress of high school students through the stages of predisposition to attend college, search for information, and choice of institution of higher education. A survey of 84 high school students who attended events hosted by a Collegiate DECA chapter on a university campus suggests that the collegiate chapter can favorably affect predisposition about higher education, assist with the search process, and improve the students’ perception of volitional control in regard to college enrollment. Results regarding choice of a specific institution are positive, but not as strongly positive as the other findings.

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