Keywords
Business Model Canvas, entrepreneurship
Abstract
A growing interest in entrepreneurship as a tool for economic development and personal wealth creation has generated questions about the morality of both entrepreneurship and specific business ideas, especially for about 30% of the world’s population and the over 70% of the United States population who are Christian. The paper presents a process to evaluate the morality of a business idea from a Christian perspective. Using a Biblically-based relationship model for assessing morality combined with the Business Model Canvas tool (Osterwalder & Pigneur, 2010) to deconstruct business ideas into their basic building blocks, the paper presents a method to evaluate the individual building blocks as to their impact on four basic Biblical relationships and evaluate the impact to establish overall idea morality.
Recommended Citation
Summers, D. F. (2016). Assessing the Morality of Entrepreneurial Ideas from a Christian Perspective. Mountain Plains Journal of Business and Economics, 17(1). Retrieved from https://openspaces.unk.edu/mpjbt/vol17/iss1/1
