Keywords
Adoption, E-textbooks, Perceived Ease of Use, Technology Savvy, Perceived Value
Abstract
In recent years, E-textbooks have become a real alternative to the traditional textbooks in higher education. Many institutions have been encouraging their usage with mixed success. This study investigates students’ perceptions of E-textbooks in a medium-sized university in the Midwestern United States and measures students’ intention to adopt E-textbooks where they had an option to choose between traditional textbooks and E-textbooks for their classes. Literature reviews indicated some inconsistencies related to E-textbook adoptions. We used the Technology Acceptance model to investigate these inconsistencies. We considered three factors in this study: Perceived Ease of Use, Perceived Values, and Technology-Savvy. An E-textbook adoption model is proposed, and we used an online survey to collect data among students on campus. In this study we focus on those students who have tried E-textbooks in at least one of their classes and assess their intention to adopt. This study confirms that the Perceived Ease of Use is a critical factor to consider for the successful adoption of E-textbooks.
Recommended Citation
Tarmizi, H., Alabsi, H., & Al-Odeh, M. (2021). Key Factors Influencing Students' Post-Triability Intention to Adopt E-Textbooks in a Medium-Size University. Mountain Plains Journal of Business and Technology, 22(1). Retrieved from https://openspaces.unk.edu/mpjbt/vol22/iss1/8
Please note: You will need a PDF reader to view this file.
