This book tells a story about business which runs counter to the simple notions that the purpose of business is simply to make as much money as possible. While it is not a business-ethics book per se, it is a book which certainly makes an argument that socially responsible businesses often do well, and it provides a wide range of practical contemporary examples of businesses who do just that.

This book promotes the idea that businesses can frequently find win-win choices which both make profit and achieve other worthwhile ends at the same time. The authors argue that a focus on shareholder-profit-maximization above all else is an outdated view which is rarely held today (despite what is frequently taught in the classroom). This book is useful for professionals (it is a quick read), MBA students, and undergrads as well. It is non-technical and focused on how we think about business beyond mere profit.

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