Keywords
International hospital wesbites, hospital e-marketing strategy, the life-cycle model, marketing
Abstract
This manuscript evaluates 20 American and 20 non-American hospital websites using a Hospital E-Marketing Strategy Life-Cycle model. These hospital websites were initially evaluated and categorized using the model in 1999. These same hospital websites were revisited in 2004 to determine if their initial stage had changed over the years and if hospital websites did indeed follow the Life-Cycle model. Any changes in a hospital’s website marketing strategy between years are also evaluated.
Recommended Citation
Minifie, J. R., Dietert, J., & Middlebrook, B. (2005). E- International Hospital Website Strategy Comparisons. Mountain Plains Journal of Business and Technology, 6(1). Retrieved from https://openspaces.unk.edu/mpjbt/vol6/iss1/2
