Article Title

E- International Hospital Website Strategy Comparisons

Authors

Jana R. Minifie, Texas State University
Judy Dietert, Texas State University
Bill Middlebrook, Texas State University

Keywords

International hospital wesbites, hospital e-marketing strategy, the life-cycle model, marketing

Abstract

This manuscript evaluates 20 American and 20 non-American hospital websites using a Hospital E-Marketing Strategy Life-Cycle model. These hospital websites were initially evaluated and categorized using the model in 1999. These same hospital websites were revisited in 2004 to determine if their initial stage had changed over the years and if hospital websites did indeed follow the Life-Cycle model. Any changes in a hospital’s website marketing strategy between years are also evaluated.

Recommended Citation

Minifie, J. R., Dietert, J., & Middlebrook, B. (2005). E- International Hospital Website Strategy Comparisons. Mountain Plains Journal of Business and Technology, 6(1). Retrieved from https://openspaces.unk.edu/mpjbt/vol6/iss1/2