Business enterprises - finance, cognitive learning theory, decision making, long-term retention, long-term memory


Students typically perceive the basic finance course to consist of a series of complex and disparate topics, each with its own conceptual framework, equations, and graphs. In the absence of a meaningful cognitive structure, they may fall back on rote memorization and find it difficult to internalize financial decision making fundamentals. Some tenets of learning theory offer useful insights into ways to organize classroom instruction for the purpose of enhancing long-term retention of critical concepts and procedures.

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