Undergraduate Research Journal


This study examines the rhetoric of Adolf Hitler and Winston Churchill and why it was so successful. Both men are famous for their rhetoric, but this study is a more in-depth look at how they spoke well and influenced people. Through the lens of Lloyd F. Bitzer’s “The Rhetorical Situation” and the classical rhetorical appeals, multiple details of Hitler and Churchill’s speeches are brought to attention and analyzed, especially how their responses fit the situations they were facing, how they connected with their audiences, and how their wording matched the goals they were trying to achieve. One of the purposes of this paper is to note the strengths of Hitler and Churchill’s rhetoric to assist in the analysis of the influential rhetoric of today so that the audience may be made aware of the power of rhetoric.



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