Start Date
October 2024
End Date
October 2024
Location
Beacom Hall Room 128
Submission Type
Case Study
Track
Accounting and Finance
Abstract
This is a case involving a bank with a current credit card that is proving to be unprofitable. Students will need to perform a basic customer profitability analysis. Then students will analyze the results of a survey on customer satisfaction with the current card benefits and potential benefits to add. Students finish by recommending a course of action to return the product to profitability.
Included in
Grand Valley Bank - Credit Card Profitability
Beacom Hall Room 128
This is a case involving a bank with a current credit card that is proving to be unprofitable. Students will need to perform a basic customer profitability analysis. Then students will analyze the results of a survey on customer satisfaction with the current card benefits and potential benefits to add. Students finish by recommending a course of action to return the product to profitability.
