Start Date
17-10-2025 10:00 AM
End Date
17-10-2025 10:30 AM
Submission Type
Abstract
Track
Marketing
Abstract
Artificial Intelligence (AI) is a growing trend in the fields of marketing and advertising. In particular, AI-generated advertising content is on the rise. But how do consumers feel about this? Four mock-up AI advertisements were created for the following categories: fast food, hand lotion, soft drinks, and athletic shoes. A survey capturing attitudes was completed by 168 participants. Both quantitative and qualitative data reveal negative attitudes towards AI-generated advertising content, regardless of product category. This pattern exposes an issue for practitioners. They want to utilize this new technology; however, their audience is resistant to it. Implications and suggestions are discussed.
Included in
Exploring Consumers' Attitudes Toward AI-generated Advertising Content
Artificial Intelligence (AI) is a growing trend in the fields of marketing and advertising. In particular, AI-generated advertising content is on the rise. But how do consumers feel about this? Four mock-up AI advertisements were created for the following categories: fast food, hand lotion, soft drinks, and athletic shoes. A survey capturing attitudes was completed by 168 participants. Both quantitative and qualitative data reveal negative attitudes towards AI-generated advertising content, regardless of product category. This pattern exposes an issue for practitioners. They want to utilize this new technology; however, their audience is resistant to it. Implications and suggestions are discussed.
