Keywords
electronic commerce, online privacy, retail trade
Abstract
Today's business environment has an ever-changing landscape. The environment is no longer just local, regional, or national. It is a global environment. The most successful businesses will have to be able to meet the needs of its customers before its competitors. Many people do not like huge stores and crowded aisles. Also, the element of customer service seems to be vanishing. This has led to customer dissatisfaction. Customers are increasingly looking for a new format in which they can buy their goods. They have increasingly turned to the Internet. The future of the Internet looks bright. Retailers are making their home pages user friendly and consumers are gaining more confidence and becoming more computer literate.
Recommended Citation
McCullough, C. D. (2000). Cybershopping Levels The Playing Field In Global Retailing. Mountain Plains Journal of Business and Economics, 1(1). Retrieved from https://openspaces.unk.edu/mpjbt/vol1/iss1/6
