Volume 15, Issue 1 (2014)
Empirical Research
Perceptions of Fully Asynchronous Web-Based Courses: Marketing Implications
Srivatsa Seshadri, Greg Broekemier, and Joshua Tolin
Sucker Rumination: How Aversive Self-Directed Cognitions Affect Purchase Intentions
Tyler F. Stillman and Gregory S. Pruess
Conceptual Work
Thoughts on Teaching the Senior Research Seminar in a Four-Year College: Suggested Protocols
Neal E. Duffy
Case Study
Industry Note
The Essay Industry
Stephanie Owings and Jennifer Nelson
