Rumination, cognitions, purchase intentions, experimental design, aversive stimuli


If there is a silver lining to having been tricked in an economic context, perhaps it is that one can be wiser for the experience. Presumably, people are able to learn from such transactions and avoid them in the future. The current study employed an experimental design in which some participants were assigned to a control condition and others were told that they had recently been duped. Results indicated that among those who felt duped, people high in sucker rumination were subsequently less likely to avoid the source of deception. That is, people with a tendency to blame themselves harshly for being duped were the least likely to be wiser for the experience. For people high in sucker rumination, there is a great deal of psychic discomfort in getting duped, but no silver lining of being wiser.

Please note: You will need a PDF reader to view this file.

Included in

Business Commons



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.