Start Date

October 2024

End Date

October 2024

Location

Beacom Hall Room 128

Presenter Information

Assistant Professor, Marketing University of Nebraska Omaha

Submission Type

Abstract

Track

Leadership and Management

Abstract

This paper conceptualizes the prosocial orientation of the firm. With the ever-increasing contribution of firms toward social good, it is helpful to have a single concept that incorporates the social acts that a firm engages in. The prosocial behavior of a firm originates from the motives of society, decision-makers, stakeholders, and employees. A conceptual model of these relationships portends the benefits that accrue to the firm in its relationships with its suppliers, employees, customers, shareholders, and the government. However, managers are advised to be careful and avoid the incidence of free riding that such an interpersonal concept can engender.

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Oct 5th, 10:00 AM Oct 5th, 10:50 AM

Prosocial Orientation of the Firm

Beacom Hall Room 128

This paper conceptualizes the prosocial orientation of the firm. With the ever-increasing contribution of firms toward social good, it is helpful to have a single concept that incorporates the social acts that a firm engages in. The prosocial behavior of a firm originates from the motives of society, decision-makers, stakeholders, and employees. A conceptual model of these relationships portends the benefits that accrue to the firm in its relationships with its suppliers, employees, customers, shareholders, and the government. However, managers are advised to be careful and avoid the incidence of free riding that such an interpersonal concept can engender.

 

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