Factors influencing AI adoption by HE Faculty

Author Information

Srivatsa Seshadri, University of Nebraska at KearneyFollow
Greg Broekemier, University of Nebraska at KearneyFollow
Sen Gao, University of Nebraska at KearneyFollow

Start Date

October 2024

End Date

October 2024

Location

Beacom Hall Room 208

Presenter Information

Prof. Sri Seshadri, Professor, Marketing W269 WSTC College of Business and Technology University of Nebraska at Kearney Kearney NE 68849 U.S.A.

Submission Type

Abstract

Track

Pedagogy

Abstract

This research project, conducted at a medium-sized university in the Midwest, explored the factors influencing the adoption of Artificial Intelligence (AI) by faculty in higher education. Using the Technology Acceptance Model (TAM), as detailed by Granic and Marangunic (2019), and incorporating insights from Chatterjee and Bhattacharjee (2020) on AI adoption in higher education, the study aimed to identify potential predictors of faculty adoption of AI technologies in teaching.