Sustainable Entrepreneurship in Resource-Limited Settings: Insights from Indigenous Communities

Author Information

Glen Marshall, University of South DakotaFollow

Start Date

18-10-2025 9:30 AM

End Date

18-10-2025 10:00 AM

Location

MH358

Presenter Information

Glen Marshall is a PhD student in Sustainability at the University of South Dakota. His research explores sustainable consumption, rural and tribal entrepreneurship, and social enterprises in underserved communities. Prior to graduate study, he spent ten years as CEO of the Boys & Girls Club of Rosebud. He holds an MBA and serves as a business instructor at Sinte Gleska University.

Submission Type

Abstract

Track

Entrepreneurship

Abstract

Entrepreneurship in underserved and Indigenous communities is shaped by significant barriers and unique opportunities, yet remains underexplored in the literature. This exploratory qualitative study employs semi-structured interviews with entrepreneurs and aspiring entrepreneurs in a Native American reservation context to investigate how entrepreneurial intentions evolve under significant constraints. Guided by Shapero’s Entrepreneurial Event model and the Push-Pull framework, the study explores how feasibility, desirability, displacement events, and varying motivations influence entrepreneurial action. Findings will advance understanding of rural and Indigenous entrepreneurship and provide implications for future empirical research, policy design, and community-based enterprise development.